Project: SMS&C Description: A start-up strength and conditioning gym wanted to produce training content for a niche market. VividCircle helped in market planning, new brand development, as well as other brand and product-based strategies. The brand was ultimately engineered to achieve a hardcore, cutting edge perception that resonated with their serious training audience. Disciplines: Strategic Market Planning Concept Development Innovation Communication Design Print & Packaging Web / ecommerce DVD Interface Strategic Advocacy
		Ecommerce website
		Ecommerce website
		DVD packaging design
		DVD face design
		DVD intro screen
		Grappler's uniform patch and sticker design
		Photography
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		Magazine ad