VividCircle Design & Innovation
 
Project:
StrategicLink Consulting

Description:
StrategicLink gave VividCircle the challenge of helping them create a well-defined market position, conceptualize product and service innovations (in progress), and build a strategy for creating awareness. Several weeks of consulting, market planning, and communication design resulted in a strategy to move StrategicLink in a new, more powerful direction. A new brandmark was also developed with the intention of appealing to their commercial segment.
Disciplines:
Strategic Market Planning
Concept Development
Innovation

Communication Design
Brand Identity
Print
     
       
     
  Strategic Market Planning
Seen above, is a glimpse of a strategic audit which included planning and recommendations
for Market Strategy and future Business Innovation.
     
       
     
  Brandmark and contextual variations
a new mark was designed to update their outdated Brandmark. Design studies for various contextual uses
were also created.
     
       
     
  Branded vehicles
Concepts for vehicles-as-communication tools.
   
       
    back to top
  Brochure design – Concept showing the future application of the new brandmark, in the form of a brochure.