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| Project: Preferred Real Estate Investments Description: A growing need for greater capacity in their marketing communications department, Preferred teamed with VividCircle to plan new communication strategies, microsites, and other marketing pieces. Various concepts were used to innovate their brand identity, case studies, and future brand communications. |
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| Disciplines: Concept Development Communication Design Brand Identity Print/Web Design |
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Web planning and Web design
One of 3 Web design concepts showcasing the re-development of the former Bells Labs property in Holmdel, New Jersey.
This historic property was made famous due to various innovations from Lucent Technologies as well as the architecture
of Eero Saarinen. VividCircle helped Preferred explore options for communication tools that expressed the character
of the property.
Several design studies were done to inspire direct mail development for the Bell Labs property.
The intention of this marketing communication tool was to connect the characteristics
and benefits of the property to target audiences.
back to topA logomark intended for graphic sportswear was designed for Preferred Sport – the in-house triathlon team for Preferred.
Visual guidelines were also produced to show logomark placement and suggest additional product concepts.
Additionally, the Preferred Sport logo became the inspiration for Preferred Real Estate's new corporate identity.
