Project: META Martial Arts & Fitness Description: META came to VividCircle with a challenge. How to expand a one-person business into a unique fitness gym? VividCircle was asked to strategize services that could be offered now and in the future. Based on martial arts and strength & conditioning disciplines, products and services were designed to create a competitve advantage and resonate with target audiences. New identity, icons, and learning environments were also created. Disciplines: Strategic Market Planning Innovation Planning Concept Development Brand Identity Print/Web Design Strategy Strategic Advocacy Environmental Graphics Space Planning
		Product & Service Line Development – a breakdown of core and extended market offers. Also consists of the framework for Concept Development & Innovation Planning.
		Product & Service Line Development – a detail of a strategic framework (and documentation) for market offers, as well as Concept Development & Innovation Planning.
		Strategic Market Planning – a breakdown of META's competition in local market.
		Strategic Market Planning – Research of trends and fundamental perceptions in sport/fitness purchase behaviors.
		Logomarks & Iconography – developed for communication stimuli, signage, and products.
		Signage – design for indoor and outdoor signage
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		Graphics and Apparel – Creative direction for graphic t's as communication accessories and workout apparel.